University Brand Review (UBR) Process


Penn State’s brand is the essence of who we are and everything we do to fulfill Penn State’s mission of research, education, and service. These updated University Brand Review (UBR) guidelines replace the previous University Editor (U.Ed.) process and address branding and editorial standards in all current formats (e.g., print, web, digital, social, etc.) and provide more clarity about the review process.

Brand Compliance Resources