Rachel Kaplan

Rachel Kaplan
Assistant Teaching Professor in Corporate Communications, Corporate Communication
Office Phone
Office Location
Eberly, 206 P
2201 University Drive
Lemont Furnace, PA 15456
    Biography

    I recently completed my Ph.D at Duquesne University. Additionally, I hold a Master of Business Administration and a Master of Education. Prior to joining the PSU faculty, I taught numerous business and communication courses at Point Park University and Duquesne University.

    Publications

    Books

    Kaplan, R.S. (2020). Rhetoric of The Opioid Crisis. Lexington Books (Accepted pending publication)

    Journal Articles

    Kaplan, R. S. (2020). Walmart's Opioid Stewardship Initiative Constructed Rhetorically as an Act of CSR. Speaker and Gavel.

    Kaplan, R. S. (2017). Internal Marketing and Internal Branding in the 21st Century Organization. IUP Journal of Brand Management, 14(2).

    Kaplan, R. S. W. (2016). Luxury and the Precariat: An Unusual Pairing?. IUP Journal of Brand Management, 13(4), 34.

    Book Chapters

    Kaplan, Rachel, “The Fandom of Howard Stern” Radio Century, Alan Hendricks, ed. (forthcoming March 2020).

    Research Interests

    My research interests include The Rhetoric of the Opioid Crisis, Health Communication, Corporate Social Responsibility, and Insidious Marketing Practices.

    Education

    Ph D, Rhetoric and Integrated Marketing Communication , Duquesne University

    MED, Masters of Education , Carlow University

    MBA, Marketing , Indiana University of PA