Lemont Furnace, PA 15456
Biography
I completed my Ph.D at Duquesne University. Additionally, I hold a Master of Business Administration and a Master of Education. Prior to joining the PSU faculty, I taught numerous business and communication courses at Point Park University and Duquesne University.
Publications
Books
Kaplan, R.S. (2022). Rhetoric of The Opioid Crisis. Lexington Books.
Journal Articles
Kaplan, R. S. (2020). Walmart's Opioid Stewardship Initiative Constructed Rhetorically as an Act of CSR. Speaker and Gavel.
Kaplan, R. S. (2017). Internal Marketing and Internal Branding in the 21st Century Organization. IUP Journal of Brand Management, 14(2).
Kaplan, R. S. W. (2016). Luxury and the Precariat: An Unusual Pairing?. IUP Journal of Brand Management, 13(4), 34.
Book Chapters
Kaplan, Rachel (2021) “The Fandom of Howard Stern” Radio Century, Alan Hendricks, ed. Routledge.
Kaplan, Rachel (2021 ) "Domestic Disjointed Narratives Of the Pandemic The Critical Early Months" Discordant Pandemic Narratives in the U.S., Joyce Chen, ed. Lexington Books.
Research Interests
My research interests include The Rhetoric of the Opioid Crisis, Health Communication, Corporate Social Responsibility, and Insidious Marketing Practices.
Education
Ph D, Rhetoric and Integrated Marketing Communication , Duquesne University
MED, Masters of Education , Carlow University
MBA, Marketing , Indiana University of PA